Privacy Policy

Last updated: June 2026

This Privacy Policy sets out what personal data we collect, the purposes for which we collect it, how we process and store it, who we share it with, how long we keep it, and what rights you have. We are committed to processing personal data lawfully and transparently, in compliance with the UK GDPR, EU GDPR, and applicable data protection frameworks.

1. Data Controller

This website is an independent affiliate publisher. For the purposes of applicable data protection law, the site operator is the data controller for personal data collected through this site. We do not operate a casino, process gambling transactions, or hold player account information.

2. Data We Collect

2.1 Data You Submit Directly

If you contact us through the form on the About page, we collect the information you provide in that submission – typically your name and email address, and the content of your message. We do not ask for or require sensitive personal data (such as financial details, government identification numbers, or health information) through any form on this site. Please do not submit such information voluntarily.

2.2 Technical Data Collected Automatically

When you visit the site, certain data is automatically collected through standard server technology and analytics tools. This may include:

  • Your IP address (which may indicate approximate geographic location at city or country level).
  • Browser type, version, and language setting.
  • Device type and operating system.
  • Pages visited, time spent on each page, and navigation path through the site.
  • Referral URL (the address of the site that directed you here).
  • Date and time of each page request.
  • Interactions with outgoing links, including affiliate links to casino operators.

This data is primarily used in aggregate form to understand how the site is performing. It is not routinely used to identify individual users except where a specific legitimate interest, legal obligation, or security concern requires it.

2.3 Affiliate Referral Data

When you click a link to a partner casino, an affiliate tracking mechanism records the referral. This typically involves a session identifier, a click timestamp, and the destination URL being passed to the casino’s affiliate system via a cookie or URL parameter. This data is used to attribute any qualifying action to this site for commission purposes. It does not include your name, email address, or financial information. The casino operator then collects and processes its own data from the point you arrive on their platform, under their own privacy policy.

2.4 Third-Party Analytics

We may use third-party analytics services to collect aggregated data about site traffic and user behaviour. These services collect data through cookies and similar technologies. The data is processed under the provider’s own privacy policy and is not combined with personally identifiable information by us for targeting purposes.

3. Legal Bases for Processing

We process personal data only where a lawful basis applies:

  • Legitimate interests: operating and improving this website, tracking affiliate referrals, monitoring for security threats, and understanding how content performs in aggregate.
  • Consent: for non-essential cookies and any processing that requires explicit opt-in. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.
  • Contract performance: processing necessary to respond to your direct enquiry or request submitted through the contact form.
  • Legal obligation: where applicable law requires us to retain, disclose, or process certain data.

We do not use personal data for automated decision-making that produces significant legal or equivalent effects on individuals. We do not build individual user profiles for advertising or targeting purposes.

4. How We Use Your Data

  • Responding to enquiries, factual challenges, and correction requests submitted via the contact form.
  • Operating and improving the site, including monitoring for errors and understanding content performance in aggregate.
  • Tracking affiliate referrals for commission reporting to partner casino operators.
  • Detecting and responding to security incidents, abuse, or unauthorised access attempts.
  • Complying with legal obligations, including responding to lawful requests from courts or regulatory authorities.

We do not sell personal data. We do not use personal data collected through this site for direct marketing without explicit consent.

5. Data Sharing

5.1 Casino Affiliate Partners

When you click an affiliate link, the minimum data necessary for attribution – a session identifier and click timestamp – is passed to the casino operator’s affiliate tracking system. From the point you arrive on the casino’s platform, that operator’s privacy policy governs all data collection. We are not responsible for how casino operators process your data after you leave this site.

5.2 Analytics Service Providers

We may share aggregated, anonymised usage data with analytics providers. These providers act as data processors on our behalf, under data processing agreements that restrict their use of the data to the purposes we specify. They are not permitted to use it for independent commercial purposes.

5.3 Legal and Regulatory Disclosure

We may disclose personal data to law enforcement bodies, regulators, or courts where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of the site operator, users, or the public.

5.4 Corporate Transactions

If this business is acquired, merged, or its assets are transferred, personal data may form part of the transferred assets. Any such transfer will be notified to affected users, and the relevant privacy policy will be updated to reflect any changes in data handling.

6. Retention

  • Contact form submissions: retained for up to 12 months from the date of receipt, after which they are deleted unless a legal obligation requires longer retention.
  • Analytics data: collected in aggregate. Individual session data is subject to the analytics provider’s own retention periods, typically 14 months for standard configurations.
  • Server logs: retained for up to 90 days for security monitoring, after which they are overwritten or deleted.
  • Affiliate tracking data: subject to the cookie expiry periods described in the Cookie Policy, typically 30 to 90 days.

7. Your Rights

Depending on your location and applicable law, you may exercise the following rights:

  • Access: request confirmation of whether we hold personal data about you and receive a copy.
  • Rectification: request correction of inaccurate or incomplete data.
  • Erasure: request deletion of data where there is no longer a lawful basis for its retention.
  • Restriction: request that we limit processing in specified circumstances.
  • Portability: receive your personal data in a structured, machine-readable format.
  • Objection: object to processing based on legitimate interests.
  • Withdraw consent: where processing is based on consent, withdraw it at any time.
  • Complaint: lodge a complaint with the relevant supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO) at ico.org.uk. EU residents may contact their national data protection authority.

To exercise any of these rights, submit a request via the contact form on the About page. We will acknowledge within five business days and respond in full within 30 days. We may ask you to verify your identity before processing certain requests.

8. International Data Transfers

Some service providers we use may process data outside the UK or European Economic Area. Where this occurs, we ensure that appropriate transfer mechanisms are in place, such as Standard Contractual Clauses approved by the relevant supervisory authority, or transfers to jurisdictions assessed as providing an adequate level of protection.

9. Security

We apply reasonable technical and organisational measures to protect personal data from unauthorised access, alteration, disclosure, or destruction. These include HTTPS encryption for data in transit and access controls limiting who within our operation can access stored data.

No method of internet transmission or electronic storage is entirely secure. We cannot provide an absolute guarantee of security, and data transmission occurs at the user’s own risk.

10. Children

This site is not directed at individuals under 18 and we do not knowingly collect their data. If you have reason to believe that a person under 18 has submitted data through this site, please contact us and we will act promptly to delete it.

11. Updates

We may update this Privacy Policy periodically. Revisions are published on this page with an updated date. Where changes are material, we will take reasonable steps to draw them to your attention. Continued use of the site constitutes acceptance of the revised policy.

12. Contact

Privacy-related enquiries, requests to exercise your rights, and complaints about our data practices should be submitted via the contact form on the About page. We will respond within 30 days.